Zynga has been in the gambling news a lot lately, but I’m wondering if they should just go back to running Farmville and leave gambling to, well, the gambling experts. If you aren’t familiar with Zynga, they are the company behind the popular Facebook game Farmville. If you aren’t familiar with Farmville, congrats! You’ve avoided what will undoubtedly go down in history as the “time suck” of the 21st century. Farmville is a game where players earn coins by growing crops and “make friends” by sending gifts to other Farmville players. The game is designed to keep people returning to Facebook every couple of hours to harvest yet another crop.
But Zynga hasn’t stopped with virtual farms. The company’s online poker room is said to have over 300 million players. Currently Zynga poker isn’t played for real money, but there is serious talk of that becoming an option. But it remains to be seen if 300 million poker players who play for fake money will play for real money. Also, I’m not really sure how many of those 300 million are active players. I do have a Facebook account and actually have played Zynga Poker once or twice. I think that keeps me listed as one of their players, though I seldom play.
But now Zynga has run into a little trouble with their latest offering – Zynga Bingo. It seems that the company is being accused of ripping off software from other social media apps, in this case Buffalo Studio. Buffalo Studio is a less well known game developer also on Facebook and it seems Zynga Bingo looks a lot like a copy of their Bingo Blitz game. There’s no word on whether or not Buffalo Studios plans any legal action, but I’ll be watching this play out. Maybe Buffalo Studios could work something out with a lawyer that would force Zynga lawyers to log onto a computer every couple of hours and repeatedly click to hold the lawsuit at bay.